Alerting, Reassuring, Guiding:
Three Risk Communication Toolkits
for EH&S Professionals
Day One
| 8:00 a.m. | Introductions | |
| 8:15 a.m. | Overview of Risk Communication
Risk = Hazard + Outrage Components of Outrage Three Paradigms of Risk Communication The Seesaw and Other Risk Communication Games | |
| 10:00 a.m. | Break | |
| 10:15 a.m. | Exercise One and Debrief:
“What Kind of Risk Communication Is Needed When…” | |
| 10:45 a.m. | Overview of Risk Communication (cont.) | |
| 12:00 noon | Lunch | |
| 1:00 p.m. | Precaution Advocacy: High-Hazard, Low-Outrage
Some Criteria for Effective Precaution Advocacy Precaution Advocacy Flow Chart Persuasion Theory for Apathetic Publics Attitude Dimensions of Safety | |
| 3:00 p.m. | Break | |
| 3:15 p.m. | Exercise Two and Debrief:
“Warning Target Audiences about…” | |
| 3:45 p.m. | Precaution Advocacy (cont.) | |
| 5:00 p.m. | Adjourn |
Day Two
| 8:00 a.m. | Follow-up Questions/Discussion | |
| 8:30 a.m. | Outrage Management: Low-Hazard, High-Outrage
Stake Out the Middle, Not the Extreme Acknowledge Prior Misbehavior Acknowledge Current Problems Discuss Achievements with Humility Share Control and Be Accountable Pay Attention to Unvoiced Concerns and Underlying Motives | |
| 10:00 a.m. | Break | |
| 10:15 a.m. | Outrage Management (cont.) | |
| 11:45 p.m. | Exercise Four and Debrief:
“Talking with the Outraged Public about…” | |
| 12:30 p.m. | Lunch | |
| 1:30 p.m. | Crisis Communication: High-Hazard, High-Outrage
Alarm versus Reassurance Uncertainty, Dilemma-Sharing, and Speculation Validating Fear and Other Emotions Involving the Public Errors, Misimpressions, and Half-Truths | |
| 3:15 p.m. | Break | |
| 3:30 p.m. | Crisis Communication (cont.) | |
| 4:00 p.m. | Exercise Five and Debrief:
“Ten Minutes in a Taxi with Your Minister before Announcing…” | |
| 4:30 p.m. | Closing Remarks | |
| 5:00 p.m. | Adjourn |
Copyright © 2009 by Peter M. Sandman
